We were asked to choose a company and redesign an identity for them. I chose a local company off of Kickstarter to create an identity (from scratch) for: Wunder Chips, creator of vegetable chips.
For the logo, I used the shape of a vegetable and loose lines to create the feeling of the food growing out of the earth as well as the food being sliced into chips. I chose a healthy, earthy green and a young, fun orange to complement the company's attitude.
Tri-fold brochure designed for online education program U-Pace for the University of Wisconsin-Milwaukee.
The owner of Clever Monkey asked me to create a logo that was both modern and fun for his web design service.
Organized a saddle-stitched catalog based on CB2's summer collection.
Lovestruck Media provides services for web design, graphic design, web hosting, photography, and videography in the Toronto area. I played off of "love" and "struck" to create the heart and lightning icons used to represent the LS initials in the name. (Rejected design).
A client representing Goldwood Construction asked me, after multiple failed attempts with other designers, to create a logo that featured interlocking hands: one wood, one metal.
The client asked for a "retro, rocketeer" logo, so I created a flat, illustration-based logo with grungy, screen-print accents.
The client needed a logo for their Amazon store selling high quality cotton apparel as well as a business card to send with purchases to remind customers to give feedback.
A client asked me to design a soviet-style beer label for his caramel chocolate coffee porter (CCCP). Using military and USSR-inspired colors, I recreated iconic symbols of the time and added a little grunge for good measure.
The Drawing Room is a monthly meet up for entrepreneurial women in business who are running start-ups, usually with minimal to no help, to provide them with relevant and practical information as well as networking opportunities. The name harks back to the days when women would leave the dinner table and retreat to "the drawing room," an intimate place for them to work.
We were asked to create a set of two awareness posters based on elements and principles of design; I was given space (left) and color (right).
For the poster on the left, I chose to use a receding path as a symbol of the eating disordered continuously lowering their goal weight/size. On the right, I used the dramatic image of a shrinking, blackening heart to convey the dangers of self-starvation.
The owner of School Estate, an online real estate school based in Texas, asked me to update their current logo (far top) as well as show them a couple new designs in a style that fit with their new website. Their new website was flat and modern so I chose a san-serif typeface and used flat color and bold lines in each of the logo designs.
Rational View Consulting consults in data analysis, green initiatives, and education. The owner already had a clear idea in mind of what they wanted their logo to look like (square root of R inside a mind), so all I had to do was make it a reality.
I was assigned to create any set of six colored icons and chose to create icons for tabs in a recipe book including desserts, salads, sandwiches, beverages, soups, and breads.
Morynga, a young company built on enhancing healthy food, hired me to create a logo for their website where customers could post recipes related to how they used Morynga's Mor Sprinkles. I was also asked to create an icon set to categorize the recipes.